Incense grains Casper 500 grams

The smaller format of the brightest blend in the Magi line. Casper at 500g sits in that sweet spot for retailers: enough volume to last, small enough to test the line, and easy to repackage if you're selling on into smaller jars.

What's in it

A frankincense-led blend, perfumed and tinted, with the kind of light, citrus-resinous character that reads as "morning incense" rather than "high liturgy." The base is Boswellia papyrifera, the perfume oils carry warm balsamic notes, and the pigments used are EU-approved cosmetic grade. Grains run 1 to 10mm.

Who it works for

Casper has a wider appeal than its name might suggest. Yes, it sits in the Magi trio alongside Melchior and Balthasar, and yes it has a clear Christian and devotional reading. But the scent itself, light, clean, lifting, makes it just as appealing to a customer browsing for meditation incense or something to burn in a small altar space.

• Daily devotion and personal practice
• Blessings, dedications, intentions tied to clarity and renewal
• Small to medium room burning, where heavier blends would dominate
• Wellness, yoga and meditation retail, alongside the more obviously esoteric customers

About the 500g format

This is the format that works for most independent shops. It moves at a reasonable pace, it justifies its shelf space and it gives you room to test customer response before committing to the 1kg jar. If you're new to the line, start here.

Pairs well with

• Charcoal tablets, the obvious add-on
• Melchior and Balthasar in matching 500g format, for trio displays\
• Smaller brass or ceramic censers, the right scale for this size of buyer