Goloka Resin Incense Guggal - 30 grams 12 pack

Guggal is the cleansing resin of the Indian subcontinent. Burned in temples and homes long before anyone called it "air purification," it does the same job that white sage, copal and palo santo do in other traditions, and it does it with a scent profile that yoga and Ayurveda customers already recognise.

About the resin

Guggal comes from Commiphora wightii, a small thorny tree native to India and the Arabian peninsula. The resin is collected by tapping the bark, exactly the same method used for frankincense and myrrh, which are botanical cousins of Guggal. It burns slow on charcoal, throws a dense, earthy, slightly camphor edged smoke and has been used in Ayurvedic practice for centuries for clearing stagnant air and atmosphere.

Goloka is one of the most recognised Indian incense brands in the European market. Customers who know the name will pick this up without explanation. Each pack contains 30g, packaged for retail and the unit is sold in cases of 12 for wholesale.

Where it belongs

• Yoga studios and meditation spaces, where Indian-tradition incense is the default
• Ayurveda practitioners and shops, for clients who already work within the system
• Holistic and wellness retail alongside palo santo, white sage and sandalwood
• Hindu and Indian diaspora customers, for puja and home ritual
• General esoteric shops as a cleansing alternative for customers who don't want sage smoke

About this 12 pack unit

The 12-pack is the natural wholesale unit for this product. It gives you a small countertop display, a clear margin per unit, and enough volume to test the line without overcommitting. Many shops merchandise it next to charcoal or in the cleansing section rather than with the resin blends.

Pairs well with

• Quick light charcoal tablets, sold in matching small-pack format
• Goloka's other resin lines, for shops building out the brand
• Palo santo sticks and white sage, the cleansing category cross sell