Decoration Altar Broom Goddess & Amethyst stone - 42 cm

The Goddess and Amethyst pairing centres this besom around intuition, spiritual growth and the divine feminine. Amethyst is one of the most widely recognised crystals in the market and the Spiral Goddess is the symbol most closely tied to creation and feminine power. Together they appeal to a customer looking for a deeper, more contemplative ritual tool.

About the broom

Handcrafted from natural fibres bound to a wooden handle with black cord. A silver metal Spiral Goddess charm and a genuine Amethyst stone hang from the binding. The Goddess represents creation, fertility and the feminine principle while Amethyst carries centuries of association with intuition, spiritual clarity and inner wisdom. At 42 cm it is perfectly sized for altar display, wall hanging or ceremonial use. Packaged in a retail-ready box with window. Made in India by Green Tree.

When and where it's used

The same seasonal peaks as the wider besom range, with additional relevance at goddess-specific moments in the calendar.

• Samhain and Halloween (October) remain the strongest sales window across all broom variants. The Goddess charm adds particular relevance during Samhain when honouring ancestors and the Crone aspect of the Triple Goddess.
• Beltane (May) and Imbolc (February) are both goddess centred Sabbats where this variant carries extra weight. Imbolc celebrates Brigid and the returning light. Beltane brings fertility and the Maiden to Mother transition.

Annual use includes altar display, women's circle and goddess ceremony, meditation and contemplative practice, full moon ritual where the amethyst and goddess pairing resonates naturally, and placement in reading or therapy rooms to support a calm and intuitive atmosphere.

Who should buy it

• Goddess spirituality and divine feminine practitioners. This is their broom.
• Wiccan and witchcraft shops alongside the Pentagram and Triple Moon variants for a complete display.
• Women's circle and retreat facilitators furnishing ceremony spaces.
• Meditation and wellness retailers. Amethyst is familiar to their customer base and lowers the entry barrier.
• Gift buyers. Amethyst is recognised well beyond the esoteric market, making this the most giftable variant in the range.

Pairs well with:

• White sage bundles and palo santo. Cleansing tools that sit alongside the besom in ritual.
• Smudging bowls from the collection, the natural companion to complete the cleansing ritual.
• Other altar brooms in the range for shops building a variant display