BIC Shivam 15 grams

BIC Shivam 15g

Shivam means "the auspicious one" in Sanskrit. It is a name for Lord Shiva and carries deep devotional significance across Hindu tradition. This is the traditional incense in the BIC range. Warm, earthy, masala based. Where Ibiza Nights sells on mood, Shivam sells on meaning.

About the product

A masala style incense stick by BIC (Bharat Industrial Corporation), one of India's largest incense exporters since 1965. 15g per pack. Each stick burns for approximately 1 to 2 hours with a warm, earthy fragrance built on traditional Indian masala blending: natural herbs, resins and wood powders. No bamboo core. BIC produces all their incense in Bangalore.

Where is this used

Home altars and puja rooms. This is the incense for daily Hindu devotional practice.
Meditation and prayer spaces where a traditional Indian fragrance sets the tone.
Yoga studios and ashrams that want an authentic Indian atmosphere rather than a Western interpretation.
Therapy and treatment rooms where a grounding, earthy scent supports calm.
Retail shops and wellness spaces as everyday background fragrance with depth.

When is this used

• Daily. Shivam is a morning and evening incense tied to devotional routine, not to seasons or occasions.
• During meditation and prayer sessions.
• During yoga practice, particularly in studios teaching traditional or Ashtanga styles.
• Year-round with no seasonal dependency, which makes it a reliable baseline seller.

Who should buy it

• Indian grocery and diaspora retailers. Shivam is a recognised name and BIC is a trusted brand in that market.
• Esoteric and spiritual shops carrying Indian devotional products alongside their Western range.
• Yoga studios and meditation centres that want the real thing rather than a westernised fragrance.
• Wellness and holistic retailers looking for a traditional masala incense at an accessible wholesale price.
• Gift shops building world fragrance or travel-themed displays.

Pairs well with

• Other BIC incense sticks from the range for shops building a varied BIC display.
• Incense holders and burners for customers buying sticks for the first time.